Civic Topography
CIVICTOPOGRAPHY
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Segmentation

Community contact coverage across targeted segments. Active model: SC-Gov 2026 v3.

Mock · model preview
Total contacted / universe
168,000
/ 329,000
Overall coverage
51.1%
Remaining to contact
161,000
Segments tracked
8
Tier 1
Coverage · who is ahead, who is behind
Percent contacted ranks the leaders and laggards. Remaining-contacts ranks where the volume of work actually sits.
Coverage by segment · percent contacted
Highest coverage at top. Bar length is contacted divided by the segment's targeted universe.
Sample
  • Grand Strand retirees (Horry / Georgetown)
    67%
    31,600 / 47,000
  • Upstate manufacturing households
    61%
    41,200 / 68,000
  • Lowcountry suburban moms (Charleston / Berkeley / Dorchester)
    54%
    28,900 / 54,000
  • Midlands suburban homeowners (Lexington / Richland)
    53%
    22,400 / 42,000
  • Latino-heritage households (statewide)
    39%
    8,600 / 22,000
  • Black church-network voters (Pee Dee + Midlands)
    38%
    14,800 / 39,000
  • College students & 18–24 first-time voters
    36%
    11,200 / 31,000
  • Rural & farm-network households
    36%
    9,300 / 26,000
Remaining to contact · by segment
Where the absolute volume of remaining contacts sits. This is the deploy-volume read; it does not have to match the percent ranking.
Sample
  • Upstate manufacturing households
    26,800
    of 68,000 universe
  • Lowcountry suburban moms (Charleston / Berkeley / Dorchester)
    25,100
    of 54,000 universe
  • Black church-network voters (Pee Dee + Midlands)
    24,200
    of 39,000 universe
  • College students & 18–24 first-time voters
    19,800
    of 31,000 universe
  • Midlands suburban homeowners (Lexington / Richland)
    19,600
    of 42,000 universe
  • Rural & farm-network households
    16,700
    of 26,000 universe
  • Grand Strand retirees (Horry / Georgetown)
    15,400
    of 47,000 universe
  • Latino-heritage households (statewide)
    13,400
    of 22,000 universe
Tier 2
Opportunity and sentiment
Where to deploy next, weighted by universe size, current coverage, and how the segment is responding.
Priority quadrant · universe × coverage
Bubble size is remaining to contact. Color is current sentiment. The bottom-right quadrant · large universe, low coverage · is the deploy-here priority.
Sample
0%25%50%75%100%deploy here · large universe, low coverage12345678Targeted universe (people)Percent contacted
1 · Negative2 · Cool3 · Neutral4 · Warm5 · PositiveUnset
Segment key
  • 1Upstate manufacturing households
  • 2Lowcountry suburban moms (Charleston / Berkeley / Dorchester)
  • 3Grand Strand retirees (Horry / Georgetown)
  • 4Black church-network voters (Pee Dee + Midlands)
  • 5Midlands suburban homeowners (Lexington / Richland)
  • 6Latino-heritage households (statewide)
  • 7College students & 18–24 first-time voters
  • 8Rural & farm-network households
Sentiment mix · share of targeted universe
How the targeted universe distributes across the five-point response scale.
Sample
  • 1 · Negative0 seg0%
  • 2 · Cool0 seg0%
  • 3 · Neutral0 seg0%
  • 4 · Warm0 seg0%
  • 5 · Positive0 seg0%
  • Unset8 seg100%
Reconciliation: Hero totals equal the sum of the 8 segment rows on the Targeted Group Analysis list. Both views read the same model source.
Coverage · model preview. Numbers are illustrative until the voter file and VAN sync are live. Charts take typed props so the live source swaps in without redesign.